Producer. Live events, experiential, commercials & film.
I turn big, complicated ideas into events and films that actually happen, on time and on budget.
Twenty-plus years producing for some of the world's best-known brands, from national broadcast spots to fan fests, drone shows, launch parties and immersive theater. Known for staying calm, solving problems early and keeping crews and clients happy. Based in Los Angeles, with productions in the US, Canada, Mexico, the UK, Australia, India and Argentina.
20+Years producing
1,000+National commercials
7Countries
Live events & experiential · 2013–2026
Meta × Mercedes F1Kimi Antonelli’s own food-truck menu, created with chef Kristen Kish and served to fans over F1 race weekend in Austin.Supervising producerClient: MetaFeaturing: Kimi Antonelli, Kristen KishProduction company: Missing Pieces
Snapple Island FerryA live comedy show aboard a decommissioned Staten Island Ferry docked at Pier 17, New York.Show producer & stage managerFeaturing: Colin Jost, Pete DavidsonAgency: DeutschProduction company: Missing Pieces
Be The PeopleBe The People Fest: free concerts paired with volunteer fairs in Austin and Nashville, plus an event in New York and a flash-mob launch in Philadelphia.Supervising producerAgency: The Martin AgencyProduction company: Missing Pieces
Destination British ColumbiaA FIFA World Cup fan fest in Toronto: a 360° LED soccer pitch surrounded by immersive views of six icons of British Columbia.Supervising producerClient: Destination British ColumbiaAgency: Zulu Alpha KiloProduction company: Unit9
SephoraContent production for a large-scale Sephora activation at the Culver Steps, Los Angeles.Content producerAgency: DigitasProduction company: Missing Pieces
Meta AI × UFCA Meta AI “Barbershop” at UFC’s fan convention in Las Vegas, with appearances by UFC fighters.Supervising producerClient: MetaProduction company: Missing Pieces
Google Pixel 9 Launch After PartyA live-streamed after party from the Google campus, straight after the Pixel 9 keynote.Supervising producerFeaturing: Keke Palmer (host), Amelia Dimoldenberg (live correspondent)Agency: OgilvyProduction company: Missing Pieces
Apple TV+ “Prehistoric Planet: Ice Age”A life-size woolly mammoth photo experience at The Grove, Los Angeles.Supervising producerClient: Apple TV+ (direct)Production company: Unit9
Meta × WhatsAppA coordinated “WAMO” activation launched simultaneously in five countries, produced from New Delhi.Supervising producerClient: MetaProduction company: Missing Pieces
Stranger Things × Baskin-RobbinsTurned Baskin-Robbins stores in Burbank and Toronto into Scoops Ahoy, added a boat-shaped ice cream truck, and ran a month-long AR game with clues hidden in stores, on phone lines and online. The winner got ice cream for life.Supervising producerWebby Award · Emmy nomination
CloroxA real-people experiment measuring the feel-good lift that comes from a freshly cleaned space.Bidding producerAgency: FCBProduction company: First Avenue MachineDirectors: Emil Nava, Espada y Santa Cruz
Candy CrushA game-show-style teaser for Candy Crush’s real-world live competition, shot in front of a live studio audience.Supervising producerFeaturing: Marshawn Lynch, Erin AndrewsProduction company: Missing Pieces
30,000 sq ft fan activation, San Diego Comic-ConMajor streaming series launch, developed under NDASupervising producerProduction company: Unit9
The Invisible ManAn immersive audio experience inside a converted shipping container outside the AMC at Universal CityWalk, launching the film.Supervising producerClient: UniversalProduction company: Darkfield
McDonald’s “McCafé It Forward”A pay-it-forward campaign that tracked McCafé gift cards as strangers bought each other coffee.Supervising producerAgency: GolinProduction company: HeLo
The ALONE ExperienceALONE: An Existential Haunting. A site-specific immersive theater experience covered by Time Out, Grantland and LAist, which ran for years in Los Angeles before touring to Melbourne.Co-creator & producer
Intel PrideCreated and filmed Intel’s first on-campus LGBTQ+ Pride event: local food and drink vendors, rainbow balloon arches, and a Pride drone show to close the night.Supervising producerAgency: TBWA\Chiat\DayDirector: Josh Nussbaum
Fireball “Fire in the Sky”An outdoor party and drone show celebrating Fireball, captured live by five camera teams with brand ambassadors working the crowd.Supervising producerAgency: Hill HollidayProduction company: Missing PiecesDirector: Mike Woods
Game of Thrones × XfinityAn exclusive watch party for superfans, with activations, props and guest appearances from the series. Both events were live-streamed to more than 2 million views.Supervising producerAgency: Goodby Silverstein & PartnersProduction company: Missing PiecesDirector: Yehuda Duenyas
Billions × XfinityAn exclusive watch party for superfans, with activations, props and guest appearances from the series. Both events were live-streamed to more than 2 million views.Supervising producerAgency: Goodby Silverstein & PartnersProduction company: Missing PiecesDirector: Yehuda Duenyas
Cathay PacificLaunched Cathay Pacific’s new nonstop route between Washington, DC and Hong Kong with a bike endurance contest. Whoever pedaled longest won a first-class trip.Supervising producerAgency: Venables Bell & PartnersProduction company: Missing PiecesDirector: Yehuda Duenyas
JetBlue“Flip the Forecast”: booths in Chicago and San Diego connected strangers live. Winter-weary Chicagoans had to convince a San Diegan to swap places, and JetBlue paid for both trips.Supervising producerAgency: MullenLoweProduction company: Missing PiecesDirector: Josh Nussbaum
KlarnaA Halloween pop-up salon in New York where owners and their dogs got matching looks: a full dog grooming salon beside a full human one.Supervising producerAgency: 72andSunnyProduction company: Biscuit FilmworksDirector: The Glue Society
Seeds of ChangeA hidden-camera dinner with chef Hugh Acheson, promoted for weeks as a menu of endangered species. The twist: endangered fruits and vegetables.Supervising producerAgency: BBDO New YorkProduction company: B-ReelDirector: Kief DavidsonFeaturing: Hugh Acheson
Minute Maid“Nothing to Sell”: a Chicago storefront where visitors wrote letters to the people they love, then got surprised when those letters were read in person.Supervising producerAgency: DonerProduction company: HeLoDirector: Kyle Ruddick
Jennie-O“Make the Switch”: a taste-test booth inviting people to swap in Jennie-O turkey.Supervising producerAgency: BBDOProduction company: HeLoDirector: Kyle Ruddick
Uber × ExxonExxon surprised Uber drivers with standout records with a party, a marching band and more.Supervising producerAgency: DDBProduction company: HeLoDirector: Zach Guerra
Commercials
1,000+national broadcast commercials produced
Netflix “What to Eat While Watching”Content series for TudumCreative directorProduction company: The Light
Uber Eats “Don’t Run Out”Halloween short filmFeaturing: Keke PalmerAgency: Kamp GrizzlyProduction company: Great GunsDirector: Dan TrachtenbergCannes Bronze Lion
Mercedes-Benz “Lead the Charge”The MastersAgency: Merkley+PartnersProduction company: Casey
Google × WickedAndroid, London & Los AngelesProduction company: Missing Pieces
Walmart “Shop the Rack”Agency: Digitas & FallonProduction company: Missing PiecesDirector: Danielle Levitt
Frontier “Wi-Fi for All”Agency: McCannProduction company: RSADirector: Peter Martin
TopgolfAgency: AnomalyProduction company: RSA
Men’s WearhouseAgency: PartylandProduction company: RSADirector: Peter Martin
Rocket MortgageProduction company: RSADirector: Peter Martin
AllstateProduction company: RSA
Lexus “Aura”Agency: Team OneProduction company: Casey
PNC BankAgency: DeutschProduction company: The Corner Shop
California LotteryScratchers campaignsProduction company: The Corner Shop
TargetAgency: Target in-houseProduction company: We The People
US Cellular · Serta · Red Baron · Wonderful PistachiosProduction company: The Corner Shop
Microsoft 365 × Goodyear“Shift”Production company: Missing Pieces
Lyft “Where Are You Going?”Director: Marc Reisbig
NORTH of New YorkCommercial production companyInterim executive producer
Music videos for John Legend, Snoop Dogg, Mary J. Blige, Muse, Fiona Apple and Bright Eyes.
Production companies
Missing PiecesUnit9First Avenue MachineHeLoRSAAnonymous Content@radical.media
Biscuit FilmworksImperial WoodpeckerThe Corner ShopB-ReelBob IndustriesUncleVillains
The Directors BureauWays & MeansBelieveWe The PeopleThe LightMediaMonksStardustCaseyDarkfieldThe GigGreat GunsDapper
Agencies & studios
Wieden+KennedyGoodby Silverstein & PartnersVenables Bell & PartnersMullenLoweHill HollidayFCBDonerTBWA\Chiat\DayOgilvyCrispin Porter + Bogusky72andSunnyMother
BBDOLeo BurnettMcCannGreyDeutschDDBPereira & O'DellRPA
Carmichael LynchButler, Shine, Stern & Partners360iJWTDentsuDavid&GoliathMomentumAnomalyDigitasFallonMerkley+PartnersTeam OneGolinWolfgangKamp GrizzlyThe Martin AgencyZulu Alpha KiloPartyland
NetflixAmazonHBODreamWorksCBSNBCUniversalParamountCanal+
Brands
MetaCandy CrushCloroxApple TV+MercedesGoogleUberIntelSephoraWhatsAppSnappleBeReal
Destination BCLyftXfinityJetBlueTargetVerizonVisaAT&TDior
KenzoLexusPorscheNissanHondaHyundaiEA GamesESPNFender
McDonald'sWalmartMicrosoftIBMPfizerAllstateTopgolfUFCUS CellularSertaPNCUniversalTeremanaConverseIKEARed BullAd Council
Film & TV
The House of TomorrowEllen Burstyn, Nick Offerman, Asa ButterfieldCo-producer
The Realest RealDirected by Carrie Brownstein · KenzoProducer
Leonard in Slow MotionMartin Starr · ViceProducer
Apartment 12Mark RuffaloLine producer
Davis Is DeadNorman ReedusProducer
Memento · Scary Movie 2 · Biker BoyzEarly feature filmsProduction coordinator